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Mary Kay at Play line will expand next year
December 6, 2013
By: TOM BRANNA
Editor
The customers are younger, the sales force is younger and Mary Kay Cosmetics is targeting its audience with an expanded line of color cosmetics that is set to debut next year. Mary Kay At Play is specifically for younger consumers—Millennials. Gen Y. Echo Boomers. Generation Next, well, you get the idea. The product line already includes four new color products for eyes and lips with plans to expand the line in 2014. “The diversity across our three million independent beauty consultants ...
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